Our Story
Here in our Ledbury shop (right on the Gloucestershire/Worcestershire border), we create a relaxed, friendly space where every woman can find lingerie, swimwear, and shapewear that feels just right.
Kimberley, Owner and Bra Fitting Specialist
After taking over the shop in 2016 from her lovely predecessor, Kim has since grown the business into what it is today.
What started as a bra fitting assistant role has turned into a full-blown passion for her.
Kim's on a mission to help women feel confident and comfortable in their own skin, and she’s particularly dedicated to fitting mastectomy and post-surgery bras, helping clients regain confidence after surgery.
Having grown up in the area, Kim's passionate about the charming market town of Ledbury and the beautiful Malvern Hills that neighbour it - perfect for her love of walking, running, and unwinding with friends (and a big glass of wine!).
When she’s not fitting bras, Kim loves to travel and has lived in Sydney and Seville. With her husband often working abroad, she’s hard to pin down – so make sure to book your appointment before she jets off again!
Melissa, trusted side kick
Melissa (Liss) joined us in Spring 2023 and has quickly become a vital part of the Bra Boudoir team. She’s the voice behind the phone, making sure every customer order and query is handled with care.
A Ledbury local, Liss is all about raising her family to be strong advocates for themselves and others. In her spare time (what’s that she says?!) she’s either binge-watching crime dramas (her guilty pleasure) or enjoying long walks with her dog, Dotty. Melissa used to work in the NHS and always has a friendly ear ready to listen if ever you need one.
Sarah, confidence creator
Sarah joined us in Winter '24 and lives with her family in the countryside on the Worcestershire / Herefordshire border. She’s a keen wild swimmer, loves camping adventures, and once lived in France. When she’s not in the water or under the stars, you’ll often find her foraging for ingredients to create her own natural remedies. Sarah has a wonderful way of making everyone feel their best whether it’s our team or the lovely customers she looks after.
Buster, Head of Hugs and Wagging Tails
Buster is our four-legged team member and resident shop mascot. He’s always ready to welcome you with a wagging tail (and sometimes a cheeky request for a cuddle). When he’s not keeping us company in the shop, Buster enjoys long walks, dreaming of being Kim’s gym buddy, and sneaking in a nap or two. He makes sure there’s always a little extra joy and warmth in The Bra Boudoir.