Our Story

We believe every woman deserves to feel empowered in her own body. Let our expert team help you find the perfect fit, discover your personalised recommendations and experience a new level of confidence.

We proudly provide a discreet bra fitting service and offer an extensive selection of lingerie, swimwear and shapewear at our lovely shop in Ledbury, Herefordshire, situated near the borders of Gloucestershire and Worcestershire.

We recognise that the fitting process can be intimidating for some, but it doesn't have to be. Every woman deserves a fitting experience that caters to her unique size and shape.

If you're feeling apprehensive about the fitting process, rest assured! Our appointments are designed to offer a relaxed and comfortable atmosphere, ensuring you receive the personal attention you deserve. Our skilled fitters truly understands the importance of beautiful, comfortable, and well-fitted lingerie, and they are dedicated to helping you leave feeling fabulous, confident, and well-informed.

As a specialized fitting boutique, we cater to a wide range of needs and journeys, from everyday T-shirt bras and sports bras to maternity and nursing bras, first-time bras for younger customers, and mastectomy bras. Additionally, we offer a selection of swimwear perfect for year-round enjoyment!

Understanding the significance and sensitivity of post-mastectomy fittings, we prioritise your comfort and support in finding the perfect bra.

Our extensive bra collection features renowned brands such as Fantasie, Freya, Elomi, Wacoal, Empreinte, Panache, Chantelle, Prima Donna, Marie Jo, Anita and many others.

Throughout the years, we have cultivated a loyal customer base ranging from 9 to 95 years old, with many returning annually for fittings and to explore the latest seasonal styles. If you would like more details about our products or wish to schedule a fitting with us, please feel free to give us a call.

We hope you see you soon,

Kim

The Bra Boudoir x