Our Story

Bra Boudoir is an independent, specialist lingerie and shapewear boutique and online shopping destination boasting over 15 years of experience in providing expert bra fitting and helpful advice.

Having specialised in post-mastectomy fitting, we understand the importance and sensitivities of choosing the most comfortable, supportive bra. We offer a discreet bra fitting service and stock a wide range of lingerie, swimwear, and casual clothing online and at our beautiful shop in Ledbury, Herefordshire, bordering Gloucestershire and Worcestershire.

Being fitted properly is so important for every woman no matter their size or shape. We understand that for some, being fitted may feel daunting, this does not need to be the case. With our appointments we are able to make sure that all our customers feel relaxed and comfortable with a 1-1 appointment, with undivided attention. As a team of experienced fitters, we really understand the need for beautiful, comfortable, well-fitted lingerie and ensure that all our customers leave feeling understood, confident and informed. 

As a specialist fitting boutique we can fit anything from your everyday T-shirt bra and sports bras to pregnancy and nursing bras, to first-time bras for our younger customers and mastectomy bras. Having specialised in post-mastectomy fitting, we understand the importance and sensitivities of choosing the most comfortable, supportive bra. We also offer a year round range of swimwear, our most popular brands being Fantasie, Anita and Prima Donna with lots more to chose from in store. 

We are known for our huge range of bras, online and in the shop, with brands including Fantasie, Freya, Elomi, Wacoal, Empreinte, Panache, Chantelle, Passionata, Bestform, Triumph, Prima Donna, Marie Jo, Anita and Felina.

Over the years, we have built a strong following of customers from 9 to 95 years old, most of whom return to us year on year for fittings and the new season styles. If you would like more information about our products or you would like to book a fitting with us then please do give us a call.

We hope you visit us soon,

Kim

The Bra Boudoir x