Kimberley Leeds, Founder and Bra Fitting Specialist

Kim, founder of Bra Boudoir, took over the former shop in 2016, and since has grown the business into the shop it is today. Having grown up in the area, Kim both loves and appreciates this quaint market town for all it has to offer. Kim enjoys walking and running up the Malvern hills, alongside relaxing in the garden with friends (and a large glass of wine!).

Having studied Fine Art at University, she developed her first love, interior design. Kim could never have imagined the passion and drive she has developed for bra fitting and sharing the importance of good quality, well fitted underwear. Making women feel confident and comfortable in their skin is Kim’s number one goal and why she loves doing what she does. Kim also specialises in mastectomy and post-surgery bras. Recovering from lumpectomy or mastectomy surgery can be a difficult process, and Kim is passionate about refuelling her client’s confidence through helping them to feel comfortable in their underwear.

A side from work, Kim also loves to travel and has been fortunate enough to have had the privilege of living in Sydney and Seville. She would love to continue seeing the world through holidays in the future, but really, she is a home bird at heart.


Annie, Junior fitter Bra Boudoir

Annie, Junior Fitter and Window Display Enthusiast

Annie started working for Kim in 2020 having previously been a very loyal customer of the shop. She admired Kim's passion for providing top quality well-fitted underwear, her vision for the shop and genuine care for her customers. Annie works closely alongside Kim, responsible for all the in-store displays, online orders and stunning window displays you may have seen if you have visited the shop. Annie has been trained by Kim and is now junior fitter, which she thoroughly enjoys.  

Recently graduating from Nottingham Trent University after studying Equine Psychology and Sport Science for a challenging but developing three years, Annie decided that her love for horses would remain a hobby rather than a career. However, being a keen horse rider, she understands first-hand the importance of the right sports bra for all types of exercise.

Annie also loves to travel and has previously lived on the other side of the world in sunny Australia. Like Kim, although always open to new adventures, Ledbury is her home through and through. The area is perfect due to being an outdoors enthusiast who loves running, walking, horse riding and just about any other outdoor activity.


Viv, Coordinator Bra Boudoir

Viv, Mother to Kimberley and Coordinator

Viv is the face behind the phone. She takes all messages and enquiries and helps organise appointments. She is kind, compassionate and can offer some great advice if you need it (and doesn't have to be about underwear!) Being a northerner through and through she has a wicked (if not slightly brutal at times) sense of humour.

Viv has a passion for gardening, getting an allotment through lock down was a blessing during a difficult time. She is now known for the greatest number of pink flowers grown in one area!! Viv has three adult children who she is extremely proud of and loves dearly. Her littlest baby, however, is the gorgeous miniature dachshund Lily, also known as the shops best fitter and queen of Ledbury!

Kim describes her mum as 'the most supportive person in her life, who gets her vision for the shop, drive to provide the best possible service and her as a person’ saying, that ‘no problem is ever too big and will always be resolved.' 


Queen Lily, Shop Manager ;)

Lily is the Manager but prefers to be referred to as ‘Queen of Ledbury’. Lily may only be seven but is wiser than her years. She has been an advocate and model for the shop since a puppy and quite honestly feels as though the place would not run without her. Whatever the query, Lily will endeavour to solve, she knows all there is to know about fitting and is by far the best in her trade! Do not be put off by her cool professional exterior, she is a softy really who just loves a fuss!